….do you go with one who has the best graphic designers, the one with the best content writers or the guy you know from school? Do you have your website designed using WordPress, Drupal etc or taking your business to someone with their own proprietary platform? How do I make sure it works on a tablet and a smart phone, not just a desktop? Does it need to be red? Or red and blue? No, maybe green? Website design creates so many questions withso many possible answers. The most important aspect of any great website design is how it works in the hands of your target audience, and how it presents your company brand in the strongest possible light.
The Internet has very much become the new high street for all companies. Every company has its own shop window in the form of their website. Each company has the opportunity to entice more and more people in through its “doors”. But what makes them choose you and not your competitor? How do you make sure you are on the main street and not off the beaten track? The answer is, innovative website design with high quality, well written content. Combine this with simple, effective accessibility, that’s how we do it at Zool digital. Because our website design team is made up of designers and digital marketing strategists, we are in a fantastic position to ensure that all the important elements for creation of a successful website are delivered every time for every customer.
Planning is important. Our extensive website questionnaire is always a great starting point, followed by one on one consultations. Your motivation is also important along with that of your customers. We use a variety of CMS platforms including WordPress depending on your requirements. All this will planned together between you and one of our design team.
What makes great design just work? There are so many elements which need consideration to make this happen. Sometimes less is more, but at what point does less become lost? How do you make sure your website not only looks good but functions effectively for the user. Here at Zool we understand the delicate relationship between style and function.
Content is what the search engines are interested in, high quality content will likely bring more customers to your door. It is imperative to get your content well written. Analysis of the site is where our digital marketing team comes into the mix. They will ensure that the site and content are designed in a way to be search engine optimised(SEO) from the day it is published.
The site will be tested on a variety of platforms to ensure complete compatibility. Finally when the site is up and running and more and more people use it, regular upkeep will be needed to keep it in the best shape and updated with fresh content. We will be there for you to provide support when you need us. Its like having your own in house web development team.