Pay Per Click Management


Pay per click (PPC) is a model used to direct traffic to your website. Zooldigital can help you manage effective PPC Campaigns as part of an overall digital marketing strategy. 


seo-upPay Per Click Management (PPC) Services

We can help you in setting up campaigns, with a view to increasing your traffic in order to provide you with the potential for profit as part of an overall strategy.

Pay per click management is one way to get your business listed on the top search engine rankings page. PPC can help you drive traffic to your website by placing advertisements on the first page of certain search results. It can also help you to gain popularity and promote your business at the same time to the target audience.

Pay per click is considered an effective tool to promote and advertise your services and products online however it needs to be closely managed to control your budget. We can help you to create advertisements about your business to increase your online visibility.

What’s the difference between Pay Per Click and Organic Search Engine Optimisation?

The first thing to understand is that SEO & PPC can work very well together as an integrated campaign, however they are often seen as natural enemies. To get the most out of SEO services, you will need to employ a specialist to work on your behalf, therefore this is not a cost paid directly to the search engine companies. Pay per click advertising however, is paid directly to the search engines as part of a bidding process for them to rank you on the first page adverts.

Using PPC is likely to result in a much quicker return than SEO, however due to the cost and bidding process this can be short lived. If you are looking for more consistent income and longevity in the search engine rankings then SEO is where you need to focus your budget. It is important to balance the use of Pay Per Click advertising and Search Engine Optimisation. This needs to be planned as part of a structured campaign in order to meet your goals within your company budgets.

Find out how Zool digital can help your business?

Speak to one of the Zool digital team today, call 0161 408 7001

As the complete digital marketing solution, we can help you with everything, from initial website design, to promotion of your brand through SEO, PPC and Social Media Marketing.  Our team are ready and waiting to hear from you.

Contact Zool